Product Counsel
Apply to the Counsel

Australia's [network] for product leaders doing the work.

A connected room of the accomplished and the aspiring, sharpening the craft on each other's hard-earned lessons.

Lessons earned, shared here

Counsel members are building early-stage companies now, after cutting their teeth in product leadership at:

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Since December 2024

15
working sessions
6
live events
16
Counsel members
5
cities represented
Product Counsel workshop

Sydney · Thursday 15 October 2026

How We’d Build the Next Unicorn

How Australia’s unicorn builders would do it again in the age of AI.

What would they keep? What would they change? What would they never do again? Join us for a candid conversation with the product people who have built and scaled exceptional Australian companies.

Built against dilution

The best communities dilute as they scale.

This one is designed so it can't.

A small core stays small on purpose, carrying hard-earned lessons outward through a wider room instead of watering them down.

Read the full manifesto
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Two ways into the room

The core

Counsel

Referral-only, vouched and deliberately small. Bring the calls that are hard to make alone, learn from people who have carried similar responsibility, and sharpen your judgement through Working Sessions, dinners, Field Notes and Live Events.

The wider room

Community

Stay close to the lessons and people shaping Australian product. Read Field Notes, join a curated WhatsApp community, meet at quarterly drinks, and get priority access to Live Events.

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Four ways to sharpen the craft

All programs
01

Working Sessions

Bring the problem you are wrestling with. Work it through with product leaders who have faced the same stage, trade-offs and pressure, then leave with sharper options you can use straight away.

Monthly · online · capped at 15
02

Field Notes

Learn from the decisions, mistakes and turning points that rarely make the conference stage. Written with Counsel members who earned the lesson firsthand.

Open to all · read on Substack
03

Live Events

Hear respected Australian product leaders unpack what changed their minds, what failed and what they would do differently. Come for useful thinking and meet the room afterwards.

Quarterly · Sydney & Melbourne
04

Counsel Dinners

Sit down with a dozen peers and go deep on one question, off the record. Leave with honest perspective from people who understand the call you are making.

Counsel only · by invitation

In the members' words

"Rod has set an amazing tone, so we can have the real conversations and use the collective intelligence to get things working better."
Lauren Peate · Founder & CEO, Multitudes
"It's rare to find a group that shares the real product journey, not just the shiny bits. Every session gives me at least one idea I can use straight away."
Kirsten Mann · CEO & Founder, Vizory
"Candid experiences from others who've walked this path give me perspective, practical guidance, and the confidence to lead at this level."
Ken Brand · Co-Founder & CPO/CTO, Restoke

Field Notes

The decisions that don't make the conference stage.

Member-bylined essays from the trenches — Counsel co-creates, Rampersand amplifies. Reading is the open door.

Or read on Substack ↗. No spam, unsubscribe anytime.

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Two ways in

The inner core By referral
Counsel

By referral and a vouch from someone already in the room — no open application.

  • Monthly Working Sessions
  • Counsel Dinners, off the record
  • A Field Notes byline & Live speaking
How a seat is earned
The wider room Open door
Community

Open — subscribe to Field Notes to enter. A quiet, curated room on the same standard.

  • A curated WhatsApp community
  • Field Notes & quarterly Community Drinks
  • Priority access to Live Events
Meet the room

The standing invitation

A seat at the table is earned, not bought.

Membership is by referral and a vouch from someone already in the room. Tell us who you are and who sent you.